Who I Am (in a few pixels)
Hey, I’m Mel — a brand and UX designer. I've been shaping brand identities, leading UX/UI design projects, and designing and building websites for over 15 years. I’m all about creating work that’s intentional, thoughtful, and crafted with care, built to truly resonate with people.
What I Bring to the Table
I’ve designed for brands of all sizes, from startup businesses to well-known local, regional, and national companies.
I’ve handled end-to-end brand experience touch points including:
Brand Identity & Visual Systems | UX/UI Design | Web Design & Development | Digital Experiences & Product Thinking | Print Design & Campaigns, | Packaging & Merch Design
| Social Media Graphics & Advertisements.
| Social Media Graphics & Advertisements.
I’ve worked with brands in nearly every industry including these and more:
B2B | Food & Beverage (restaurants & breweries) | Retail (food, fashion, beauty, and more) | Healthcare | Nonprofit | Legal Services | Government Organizations
What Drives My Work
At my core, I’m a craft-focused designer. I obsess over the small details and the big-picture arc — the overall flow, the structure, and the typography that ties everything together. When a project hits that magical groove where everything starts clicking, that’s my happy place.
I’m driven by the kind of design that sparks something:
Design that excites.
Design that connects.
Design that brings someone’s vision to life.
Design that excites.
Design that connects.
Design that brings someone’s vision to life.
Call it passion, call it mild obsession. Either way, this work lights me up.
My Work Vibe
Think: pixel nerd with a warm heart. I’m self-motivated, highly organized, and efficient, and I thrive on clear communication and collaborative energy. I love planning, problem-solving, and bouncing ideas around with teammates who geek out about good work.
Beyond the Desk
When I’m not designing, I’m usually elbow-deep in some kind of craft. I love embroidery, felt, macramé, and lately I’ve been having a moment with clay. I’m an avid reader, vinyl collector, and chronic concert-goer. Live music fuels me.
My cat Jude and my nieces are my greatest joys. Being a devoted cat mom and auntie are roles I take very seriously… and happily.