Dr. Maggie Klotz came to Asen looking for a brand that felt like a true reflection of her values and the clients she serves. In a saturated counseling market, she wanted an identity that stood out without feeling loud, and communicated inclusivity, warmth, and trust from the very first interaction. I helped lead a full rebrand, including developing a new name, logo, and visual system, then extended it into a calm, intuitive website that supports clients as they begin their care journey.
Some of the work featured on this page was developed while I was employed at Asen Marketing, where I contributed to client projects and brand initiatives as a Senior Designer & Developer.
