The branding and design work shown here was developed for a freelance client in the restaurant industry. I was responsible for branding, menu design, and more, working directly with the client from concept to final delivery. Some additional items shown were developed purely as a creative exercise.
Overview: A new casual grab-n-go restaurant in the Smokies specializing in smash burgers, hot dogs, and fries. The owner came to me in need a full brand creation. He wanted it to be fun and hip with a slight grunge style. And he wanted to incorporate burger imagery into the logo in a non-traditional way.
