This project includes both client work produced via my my role at Asen Marketing and independently developed concept pieces created for personal creative exploration. The scope of work ranged from a new menu and tagline to plastic patio cups, branded coasters, and a diverse selection of merchandise designed to resonate with the lake and boating community.
Overview: An existing client brought Asen the task of redesigning the logo for their Tiki Hut, a lakeside patio at one of their restaurant locations. They wanted to steer clear of obvious "tiki" references and instead lean more into East Tennessee and lake vibes.
